PANCAP Knowledge for Health Treat All Strategy and Message Design Workshop
Hyatt Regency, Port-of-Spain, Republic of Trinidad and Tobago
The PANCAP Knowledge for Health Treat All Strategy and Message Design Workshop was hosted from December 7-8 in Port-of-Spain, Republic of Trinidad and Tobago.
The workshop, designed to build the capacity of National AIDS Programme (NAP) Managers and representatives of Civil Society Organizations (CSOs) in creating strategic ‘Treat All’ messages, hosted over 30 participants. It was an initiative of the PANCAP Knowledge for Health Project and was facilitated by Beth Mallalieu, a Public Health Professional from the Johns Hopkins Centre of Communication Programmes and the PANCAP Knowledge for Health team.
Participants were engaged in identifying target audiences (with a focus on key populations), selecting appropriate channels of communication and creating ‘Treat All’ messages that can be easily understood by key populations.