Dr Allyson Leacock is the Executive Director of LIVE UP: The Caribbean Media Alliance and a PANCAP Champion. She has 34 years of experience in executive management and has been involved in all aspects of broadcast media for 40 years. For the past 10 years, Dr Leacock has led a coalition of 112 Media Houses in 24 Caribbean countries as part of the LIVE UP Campaign, training over 2000 Caribbean broadcasters. She is currently on the Executive Board of the Global Media AIDS Initiative (GMAI) and served 4 years as Chairman of the Global Steering Committee for the World AIDS Campaign. Her professional training includes both Masters and Ph.D. Degrees in Educational Technology from Concordia University, Canada.