Social Marketing Research


The CARISMA resource library contains an extensive range of social marketing resources, best practice studies, reports and qualitative and quantitative research studies from the Caribbean region. Resources from the CARISMA library can be identified and reviewed using the search categories above.

Search the resource library by clicking on the fields provided (Country, Target Group, Theme etc) and selecting a sub-category that you are interested in finding out more about. To narrow your search, select sub-categories from more than one search field. For example, to find resources about young people in Jamaica select ‘Jamaica’ from the ‘Country field’, and ‘young people’ from the ‘Target Group’ field..
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