Social Marketing Theme:Condom Marketing
Ordering
Total 15 results found. Tag: Social Marketing Theme:Condom Marketing
Downloads
Article

Condoms: Dominican Republic

Market overview Condom environment   As the government and NGOs increase their efforts to raise STD awareness, Dominicans become more familiar with condom use Current attitudes toward sexual behaviour in the Dominican Republic (DR), reinforced through cultural traditions, are contributing to th ...

Learn more

A Review of the Total Condom Market in the Dominican Republic

In order to support of the concept of a Total Condom Market (TCM) and in conjunction with PANCAP's Model Condom Policy, CARISMA commissioned a baseline study, in 2009, to investigate the condom market in the Dominican Republic (DR). This study investigated condoms distributed through government, pri ...

Learn more

Analysis of the Status of Implementation of the PANCAP Regional Model Condom Policy

In 2008, recognizing the efficacy of condoms in the prevention of unwanted pregnancy and HIV/STIs, PANCAP published the Regional Model Condom Policy (MCP). This policy is intended to serve as a reference for countries to facilitate a rights-based approach to appropriate condom programming. This revi ...

Learn more

Cuba's PMTCT success story

Christine Barrow, Monique Springer and Juliette Maughan share initiatives aimed at bringing condoms back into HIV prevention Condoms seem to be diminishing in importance in HIV response programming. This may be due, in part, to the shift in focus from sexual risk and personal responsibility f ...

Learn more

Summary - Dominican Republic Total Condom Market Review 2009

In 2009, CARISMA commissioned a study of the Dominican Republic’s (DR) condom market. The study was conducted by Euromonitor International. This document presents conclusions and implications of the research. This study was conducted to investigate the characteristics of the condom market in the D ...

Learn more

Regional Model Condom Policy (PANCAP, 2008)

  This policy document displays the Caribbean background and context for the spread of HIV and other sexually transmitted infections. It then goes on to provide strategic information on products and quality assurance, condom procurement, import duty and taxation, condom accessibility and dist ...

Learn more

PSI Eastern Caribbean, Price as a Barrier to Condom Use: A Randomized Controlled Trial in Trinidad and Tobago and St. Vincent and the Grenadines (2007)

This report describes the results of an experiment aimed at determining whether and how a condom price reduction in Trinidad and Tobago and St. Vincent and the Grenadines would affect condom purchase and use and the overall condom market. A strong causal link is found between condom price, purchase  ...

Learn more

Jamaica Market Survey of Condoms and Lubricants 2011

  Health Research for Action (HERA) was contracted under the CARISMA II project to undertake a study to assess the total volume of condoms and sexual lubricants in Jamaica. The study objectives were to: (1) Develop a factual insight in the public, social marketing and commercial market segmen ...

Learn more

How a Brand was Born: The Story of Got It? Get It

How a Brand was Born: The Story of Got it? Get it. This publication explains the process behind the development of a category campaign by one of CARISMA's partners PSI Caribbean (PSI/C) and their brand Got It? Get It.  The publication tells the story of what PSI/C learned in the process and  ...

Learn more

CARISMA Regional Studies Series Study Three: Condom Access and Affordability

This report summarizes key findings from qualitative and quantitive studies conducted under CARISMA I by social marketing organisations' (SMOs) in Jamaica, Haiti, Eastern Caribbean, Belize and Dominican Republic. The focus of the report is to address issues such as access to condoms, including condo ...

Learn more