Social Marketing Theme:Condom Marketing
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Condoms: Dominican Republic
Market overview Condom environment As the government and NGOs increase their efforts to raise STD awareness, Dominicans become more familiar with condom use Current attitudes toward sexual behaviour in the Dominican Republic (DR), reinforced through cultural traditions, are contributing to th ...
A Review of the Total Condom Market in the Dominican Republic
In order to support of the concept of a Total Condom Market (TCM) and in conjunction with PANCAP's Model Condom Policy, CARISMA commissioned a baseline study, in 2009, to investigate the condom market in the Dominican Republic (DR). This study investigated condoms distributed through government, pri ...
Analysis of the Status of Implementation of the PANCAP Regional Model Condom Policy
In 2008, recognizing the efficacy of condoms in the prevention of unwanted pregnancy and HIV/STIs, PANCAP published the Regional Model Condom Policy (MCP). This policy is intended to serve as a reference for countries to facilitate a rights-based approach to appropriate condom programming. This revi ...
Cuba's PMTCT success story
Christine Barrow, Monique Springer and Juliette Maughan share initiatives aimed at bringing condoms back into HIV prevention
Condoms seem to be diminishing in importance in HIV response programming. This may be due, in part, to the shift in focus from sexual risk and personal responsibility f ...
Suriname Market Survey of Condoms and Hormonal Contraceptives
Health Research for Action (HERA) was contracted under the CARISMA II project to undertake a study to assess the total volume of condoms and hormonal contraceptives (tablets and injections, HCs) in Suriname. The study objectives were to: (1) Develop a factual insight in the public, social mark ...
Summary - Dominican Republic Total Condom Market Review 2009
In 2009, CARISMA commissioned a study of the Dominican Republic’s (DR) condom market. The study was conducted by Euromonitor International. This document presents conclusions and implications of the research. This study was conducted to investigate the characteristics of the condom market in the D ...
Regional Model Condom Policy (PANCAP, 2008)
This policy document displays the Caribbean background and context for the spread of HIV and other sexually transmitted infections. It then goes on to provide strategic information on products and quality assurance, condom procurement, import duty and taxation, condom accessibility and dist ...
PSI Eastern Caribbean, Price as a Barrier to Condom Use: A Randomized Controlled Trial in Trinidad and Tobago and St. Vincent and the Grenadines (2007)
This report describes the results of an experiment aimed at determining whether and how a condom price reduction in Trinidad and Tobago and St. Vincent and the Grenadines would affect condom purchase and use and the overall condom market. A strong causal link is found between condom price, purchase ...
Presentation: Behaviour Change Communication In Action delivered at Caribbean HIV Conference
This presentation was delivered by Ms. Anick Supplice Dupuy, Deputy Director at Population Services International, Haiti at the CARISMA Special Session on November 19, 2011 during the Caribbean HIV Conference, Bahamas.
This presentation highlighted examples of innovative behaviour change communica ...
Jamaica Market Survey of Condoms and Lubricants 2011
Health Research for Action (HERA) was contracted under the CARISMA II project to undertake a study to assess the total volume of condoms and sexual lubricants in Jamaica. The study objectives were to: (1) Develop a factual insight in the public, social marketing and commercial market segmen ...
How a Brand was Born: The Story of Got It? Get It
How a Brand was Born: The Story of Got it? Get it.
This publication explains the process behind the development of a category campaign by one of CARISMA's partners PSI Caribbean (PSI/C) and their brand Got It? Get It. The publication tells the story of what PSI/C learned in the process and ...
Eastern Caribbean Condom Market Survey 2010
In 2010, CARISMA commissioned a study of the condom market in Trinidad and Tobago (T&T), Saint Maarten and selected countries of the Organisation of Eastern Caribbean States (OECS) - Antigua and Barbuda, Dominica, Grenada, St. Kitts and Nevis, St. Vincent and the Grenadines. The study w ...
CARISMA Regional Studies Series Study Three: Condom Access and Affordability
This report summarizes key findings from qualitative and quantitive studies conducted under CARISMA I by social marketing organisations' (SMOs) in Jamaica, Haiti, Eastern Caribbean, Belize and Dominican Republic. The focus of the report is to address issues such as access to condoms, including condo ...
carisma pancap
The overall objective of the CARISMA project is to improve the status of sexual and reproductive health in general and, more specifically, to reduce the rate of STI and HIV infection rates, in selected countries of the Caribbean region.
The project objectives are to:
Improve the supply of affo ...



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